Thinking of upgrading to the new iPhone 17 series? Not sure which model to choose — or which case will best protect it? We’ve rounded up the latest Australian sales data, delivery timelines, bestselling cases, and repair prices to help you make an informed choice.
iPhone 17 Sales Breakdown – Australia (First Week Data)
Sales data was provided by Our sales rep with data from, Apple, Telstra, JB Hi-Fi, Optus, Vodafone and other major retailers.
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iPhone 17 – 20%
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iPhone 17 Air – 5.7%
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iPhone 17 Pro – 45.8%
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iPhone 17 Pro Max – 28.4%
Note: Demand for the iPhone 17 Pro Max was so strong that preorders sold out Australia-wide in just 3 days. Many customers switched to the Pro instead to avoid waiting, which skews the sales percentages.
iPhone 17 Delivery Dates (as of 1st October – JB Hi-Fi, 256GB)
iPhone 17
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Black – ETA 21st October
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Mist Blue – ETA 13th October
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Lavender, Sage & White – ETA 27th October
iPhone 17 Pro
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Deep Blue – ETA 13th October (some in stock)
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Cosmic Orange – ETA 13th October (some in stock)
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Silver – ETA 20th October
iPhone 17 Pro Max
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Deep Blue – ETA 27th October
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Cosmic Orange – ETA 27th October
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Silver – ETA 27th October
iPhone Air – All colours currently in stock at most retailers
Stock dates shift daily. Sometimes stores list “in stock” unexpectedly if preorders are cancelled, freeing up devices.
Phonnic Sales Data – Case Trends
At Phonnic.com.au, our accessory sales show another trend:
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iPhone 17 – 16%
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iPhone 17 Pro – 26%
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iPhone 17 Pro Max – 49%
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iPhone Air – 9%
This reflects case demand and preorder patterns, showing the Pro Max dominates case sales, even if delivery delays limit official device sales data.
Most Popular iPhone 17 Cases and Accessories
iPhone 17
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Goospery Bluemoon Diary (MagSafe in stock; non-MagSafe arriving soon)
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Goospery Silicone (Black, Pink Sand, Stone, Green, Navy, Purple, Red, Lavender Grey)
iPhone 17 Pro
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Goospery Rich Diary (Non-MagSafe in stock; MagSafe coming soon)
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UAG Civilian (Black & Mallard)
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Torras Ostand Spin Fusion Vegan Leather (Black/Gold & Elegant Brown)
iPhone 17 Pro Max
iPhone Air
iPhone 17 Repair Costs (Apple Australia)
Apple pricing gives us the best early indication for repair costs:
iPhone 17 / iPhone Air
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Screen: $549
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Rear Glass: $269
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Front + Rear: $699
iPhone 17 Pro
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Screen: $549
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Rear Glass: $269
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Front + Rear: $699
iPhone 17 Pro Max
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Screen: $645
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Rear Glass: $269
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Front + Rear: $799
Phonnic recommends avoiding aftermarket LCD screens. Apple uses OLED for a reason — cheap LCD replacements compromise quality and durability. We use only genuine parts with warranty.
Common Customer Questions
Is the iPhone 17 Pro prone to scratches?
Yes. Early durability tests have highlighted “ScratchGate,” where double-anodised aluminium doesn’t fully bond on the sharp camera bump edges. Solution: always use a case — or choose the Silver Pro/Pro Max where scratches are less visible.
How about availability before Christmas?
If you want a Pro Max, preorder now. In past launches, some models weren’t widely available until February the following year.
Which model offers the best value?
Our staff believe the iPhone Air is the standout this year: titanium frame, lightweight, all Pro features except telephoto/ultra-wide lenses. However, at $1799, it competes closely with the Pro, which may be better value if you’ll use advanced camera features.
Screen Protector Options at Phonnic
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Standard Tempered Glass – $19.95 (in-store only)
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Full-Cover Tempered Glass – $29.95 (in-Store only, 2× stronger, more coverage)
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EFM TT Sapphire+ Glass – $39.95 (4× stronger, self-alignment tool)
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EFM ScreenSafe Glass (17 Pro /17 Pro Max only) – $49.95 (6× stronger with D3O layer)
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OtterBox Glass Screen Protector – $49.95 (9H with aluminosilicate, self-alignment tool)
Some Store may also have additional option of Screen Protectors depending on what available at the time.
Final Thoughts
The iPhone 17 lineup is already proving popular across Australia, with the iPhone 17 Pro Max leading demand. Whether you’re still deciding which iPhone to buy or already securing your accessories, Phonnic has the widest range of cases and screen protectors ready to ship today.
Explore the full iPhone 17 Accessories Collection.